Accomplishment As Artwork

An August 2008 annual report by Ofcom indicated that consumers in the UK are obviously spending an increased time connected to the internet, but are paying less for the privilege. Peter Philips, Partner, Strategy and Market Development, also stated that even though we are using our communication devices for longer periods of time, it is costing less money. This he believes is due to a healthy competitor market, which has resulted in prices that offer a higher value for your money. Ofcom is meeting their goal in helping deliver that the consumers demand.

The report further indicated that there has been an increase in the use of communication services. The biggest increase was in mobile internet usage, which almost quadrupled in the past five years. However, the actual household spending on communications services fell by 1.6 percent since 2006.

The fall in prices is due to several factors. Subscriptions to bundled packages are on the rise, because the bundled packages come with discounts, which is an incentive. Sales on bundles of three or more services almost doubled from 18 percent to 32 percent between 2006 and 2008. Another contributing factor is the lowering of broadband prices, and lastly consumers hunting for better bargains and the best deals. By March 2008, statistics indicated that approximately 27% of subscribers had switched their ISP at least once.