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Following the release of the Digital Britain report, the popularity of mobile broadband has soared with sales reaching over 20,000 per week. Quoting these figures, Mobile Today has stated that if the present trends continue, this number will increase rapidly in the coming months.

The Digital Britain report was progressive in its content and recommendations, and has identified mobile broadband as a key factor in the growth of the communication sector in the UK. Mobile broadband networks have seen only positive growth this year despite the recession - market research company Gfk has reported that the sales have increased from 27,000 last October to 58,000 in January of this year.

Originally a business networking tool, mobile broadband has now become a tool of the masses, as a larger number of people spend a significant amount of time online each day. Superior net-savvy gadgetry such as the iPhone has enhanced the exposure of the public to mobile internet, and ironically, the country’s lack of complete wired broadband connectivity has also boosted mobile broadband significantly.

Mobile broadband technology is being marketed in a variety of innovative ways, with exciting new offers available every day. The customer exposure is also very high, as was succinctly observed by one marketer that the mobile broadband dongles ’sell themselves’ - click for info on pay as you go dongle. This positive market atmosphere attracts droves of customers, particularly with freebies such as the wildly popular laptop bundle packages being on offer.