Versace Looks to New Strategy for Sales Rebound
The Versace aesthetic of glamour, celebrity, and over the top excess now seems wildly out of place during these tough economic times. The sales figures tell the same story. The luxury market is down as the rest of the world tries to recover from the mortgage crisis and loss of their retirement funds.
Versace is a cutting-edge fashion designer with several different lines of apparel, luxury goods, Versace eyeglasses, and accessories. The Italian label was founded by the late Gianni Versace and is now by Gianni’s siblings Donatella and Santo. Although Donatella is the primary designer and is considered the face of the brand, she only owns 20 percent of the company.
Versace’s prominent accessories could be what ultimately saves the brand. Versace eyeglasses and sunglasses have the right combination of color, pattern, embellishment, and sophistication to give the Versace look to any outfit you put together. For today’s budget conscious consumer, these lavish accessories help to transform a plain wardrobe and update any outfit. Nowadays, the cost is much more justifiable for a pair of Versace eyeglasses than a dress or suit. With this in mind, although the sales figures are clealy down, focusing more on accessories and scaling back the apparel pricing will keep Versace afloat for the duration of the economic downturn.
