Unlimited Music Download Service Scrapped by Virgin Media
The news website The Register has reported that Virgin Media is about to launch a music download service during Christmas. The subscription plan will be 40 MP3 downloads for £15 a month. This plan is definitely not what the ISP had earlier promised. The company had earlier planned for a top-level subscription option of unlimited music download, and its subscribers had been eagerly awaiting its launch.
However, as a concession of sorts, consumers of the present plan will have the benefit of unlimited streaming of music tracks.
The announcement of the plan came from the company in the month of June. A spokesperson for Virgin Media Broadband has announced the intention of the company to take on Universal Music as their partner, although talks are on with other labels too. The main competitors of Universal Music are Sony Music and EMI, who are a bit apprehensive due to the announcement of this proposed partnership.
Not to be left behind, other service providers are also planning to enter this lucrative market. BSkyB has already come out with a formal announcement of its intentions to launch a similar service. The details of the service, to be known as Sky Songs, are yet to be worked out.
