Accomplishment As Artwork

Want to know the simple way to get all the business you could ever handle? Charge almost nothing.

That’s the approach employed by busy fools anyway.

Are you a busy fool? Here’s a test… If nobody has ever complained about your price then you probably are.

High Prices Are A Sign of High Value…
This absolutely defies logic but we nearly all fall for it.

If everyone else charges an average of £50/hour and you decide to price yourself at £100/hour what would happen?

The last time you chose a piece of hardware (DVD Player, Washing Machine, TV) how did you evaluate which product was the best and which one wasn’t?

Does an expensive branded perfume cost so much because it smells infinitely better than the cheaper alternatives?

Is a diamond really that much better than crystal at making jewellery look shiny?

Which came first? Prestige Brand or High Price?

When buying, we nearly all make the assumption that higher price means better quality, nearly all of the time. Humans often make lazy decisions based on assumptions. We have to make so many decisions each day that if we didn’t create strategies and shortcuts then we’d die before achieving very much.

There are exceptions to this but generally (and within reason) the rule applies more times than not.

A Glass Ceiling

If you set your prices too low, then you’ve created an artificial limit for your own ability to provide high quality services and make good money without working harder than is necessary.

Low price typically begets low quality.

High price typically begets high quality.

It’s very easy to lower a high price when we get it wrong, but ask anyone who’s ever done the opposite and they’ll tell you that going the other way is nigh on impossible.

Increasing Price Can Increase Customers…
Most people think this is outrageous. But it’s actually true.

In his book, Selling The Invisible, Harry Beckwith tells a story about how increasing price can sometimes sell something that previously wouldn’t budge. I’ll retell it quickly here…

The owner of a Native American Jewellery store in Arizona was getting increasingly frustrated at her failed attempts to sell some turquoise jewellery. She’d tried sales and also encouraged her staff to push the jewellery but nothing seemed to work.

One day, she had to go on a trip. Before she set off she scribbled a note to one of her salespeople.

Everything in this display case, price X 1/2.

When she returned everything was sold. She initially thought her plan to cut the price by half had worked. That was until she discovered the real reason.

The salesperson who found the note had misread it as price X 2 and so doubled the price of everything.

Logical pricing that seems to you to be fair, can sometimes actually make you look mediocre or cheap.

How Do You Know Their Price Is Right?
Most people set their price based upon the competition.

They look at the high/low extremes and in many cases plant themselves somewhere in the middle based on their view of how they measure up.

The price you set though is sending another message.

It’s telling your prospective customers how good you think you are. Average price means you think you’re average. Not very compelling.

Always, always aim to be the most expensive. You’ll have an instant differentiator, higher earning potential and increased profits.

Premium Price

If you can steal a lead and command a high price early on in a niche or sector then you’ll own the word prestige.

This happened not too long ago in the NLP Training Market.

An explosion of training providers began to spring up quickly in the UK and most firms set their price using their competition and other training firms as a guide.

Before these firms knew it, they were all averagely priced, perceived as average and actually realised that they had to sell a lot of training to make their costs turn a reasonable profit.

Another training provider, however, set their price at approximately double the average. Not only did they find it easy to gain new customers. These customers, who spent double that of their peers for the same qualification needed to justify their expenditure and so told everyone how much better their training was.

Soon the seed was planted; the high priced firm gained a reputation (through word of mouth of its customers) as one of the most distinguished providers in the UK.
Whether this firm is the best or not is irrelevant, because plenty of people believe it and are happy to pay a premium to say they’ve trained there.

Think Value Not Components
Let’s say my hourly rate is £2500.

If you’re a consultant or trainer then you’re probably thinking, “£2500 per hour? No chance! I’d have to do 5 days work for that much money.”

If you’re a successful professional speaker then you might be thinking, “That’s about right.”

Now let’s just imagine…

I know the secret formula for making a £ million in 24 hours and I’m willing to share it with you for just £2500.

Would you say that’s a pretty good deal?

Would you grumble about paying me £2500 for 1 hour’s work if my advice worked for you? You’d probably have happily paid far more than this.

Depending on people’s situations or problems, they will put enormous value on your ability to deliver a solution or desirable benefit.

If you can truly provide something valuable that people need and want then command a fitting reward. Don’t be tied to the notion that quantity is more valuable than the outcome because it’s not.

A Warning

I’m not suggesting you should immediately, upon reading this, double your prices. Of course there are other factors to consider.

* The market may not be able to stand nor afford a price that is too far above the norm. Getting it too far wrong could mean zero customers.

* You may not be providing value for money if your price is escalated beyond your ability to deliver. If you believe this is important (and I hope you do) then you’ll feel like a trickster.

* You may be regulated in some way preventing such creative pricing strategies. Industry Watchdogs and consumer groups like to create this type of pressure for their own benefit. If you’re regulated then price will rarely be your differentiator.

I couldn’t possibly give you firm advice on pricing based upon the format of this ezine and would urge you to test carefully and make your own well-calculated decisions on the risks and rewards.

Also, if we were discussing commodities here then most of the pricing ideas I’m sharing just wouldn’t work. The fact is you’re usually not (or should not be) offering a commodity. You’re unique, you’re solving a prospect’s problem in a unique way and you’re communicating this in a unique way.

Consider charging more - I’m sure you’re worth it!

‘Dangerous’ Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

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There are some top home business ideas made in hell. You know the ones I am talking about. They bring plenty of grief, you spend a lot of money buying products which you discover are dead stock that ends up cluttering your garage and reminding you daily of your terrible mistake.

And you realize that the only way out of this particular top home business idea mistake is to do damage to somebody else and sell them products that cannot be sold using all sorts of hype and plain lies. And you are supposed to do this to your friends and acquaintances. Then you realize that this is one top home business idea that you cannot sell even to a stranger in a far off town on the other coast. You would never be able to look at yourself in the mirror in the morning.

That is the reality of many so-called top home business ideas that are sold to unsuspecting folks every day.

To avoid such a situation with ant alleged top home business idea, never accept to be pressurized into making a purchase. The sort of people who sell these kind of opportunities or top home business ideas from hell usually work up your greed for quick money. Just make sure that you never succumb to any high-pressure sales tactics if you want to avoid this kind of so-called top home business ideas from hell.

Learn more about the best home business opportunity from a blogger who rakes in thousands of dollars… and growing from their home business.

For some spending time with his family and yours is an extremely joyful time,
for others it’s filled with anxiety and resentment. The bags for the trip are over-
packed. They might be filled with missteps, hurt feelings, vengenance, insecurities,
disrespect, and a plethora of old feelings from times before. These items can be
found scattered in his bags and yours, and when the family visits youthey have
their share stuffed in their luggage. Some of us promise ourselves we’ll lighten the
load, but have a hard time discarding our unforgiving spirit. Some of us refuse to
carry smaller baggage because we are afraid that as soon as we leave our
resentment behind some in-law will “ask for it” and we won’t be able “give it to
them”

We come packing and loaded for the big show down, without any idea of how
to lighten our load. Maybe if we consider the casualties, we could find a way to let it
go. Casualties? What casualties? Your partner, (and maybe your children) is a
casualty.

Let’s take an empathic look at the difficulties you could be experiencing with
your guy’s family. Your man, as with all the rest of us, has spent many years being a
part of a messy, kooky, mixed-up family. How do I know his family is that way? All
families are that way, but when you are a part of one you never realize it until you
have to invite outsiders to see your family life. Once the two of you become a
couple, he introduces you to his family and you may say, think, or somehow show
“ugh, what a mess.” He instantly (and maybe secretly) feels ashamed. His reaction
may be to get angry with his family, to get angry with you, to assume only one role
when is around the two of you, that of “son” or that of “your man.” Whatever action
he takes, he will inflame either you or his family, and so the war begins. You win
some battles, they win some, but ultimately, your guy and maybe your children lose
because they must choose a side.

The question is how do you change it? I am asking you to
change it because you are the newcomer. His family has established “their way” of
doing things and each member has “their role.” They may not acknowledge that they
have a way or be willing to change their way for you. He has entrusted you with an
honest view of his messy family, now you must treat his screwball family, the same
way you treat your screwball family. When his mother says something insensitive,
rude, or obtrusive, imagine your mother doing the same. Do you shoot her a nasty
look, or sass her with mean words? Probably not, you may not like what she is
saying, but I’ll bet you usually ignore it, accept it, or gently reject it. Eventually, you
forgive it and move on. If your family is like most, you accept each other’s
shortcomings with love. You probably make huge allowances for you own family’s
infractions, and the same should be made for his.

If you make an honest effort to accept his family in love–not controlled
suppression of hate and resentment–but true love, you will experience a loving in-
law relationship. It won’t be instant! Love will have to grow especially if the hate has
existed for a long time. Your first step is to stop hurting your partner. All negative
words or feelings you have toward his family should be put into a journal from now
on until you have no more use for it. Do not bring those negative feelings or
incidents up to him any longer because you might lose your relationship over it.

Your journaling should go like this:

• What was the incident?

• How did it make me feel?
• What was my part in it?
• Let it go!
  

  I realize that you may not be a “warrior” in your in-law woes, but a “casualty.”
  Your man may be the one engaged in a war against your family. Here’s what I
  suggest for you: journal your feelings in the same way as above. You may have
  feelings of vulnerability, embarrassment, resentment, confusion, and exhaustion
  concerning the people you love getting along happily. Explore and talk openly with
  your man about your feelings without placing blame. It may be a good idea to share
  your journal with your partner, so he knows that your are aware of the issues. Many
  times the “warring partner” feels that the “casualty of war” is unaware of the battles,
  but most times that is far from the truth. Talk to your family about making space for
  your loving partner, but do not force them or argue over it. Say something like “John
  makes a delicious gravy, I would love it if we could include it on the holiday menu
  this year?”
  

  Mostly importantly, rely on pray to soften hearts and enlighten souls, and have
  faith that is can all work outIt did for me.
  

  Brooke Brimm has a Master’s degree in Professional Counseling and 8 years of
  experience in the field of Human Science. She has been married since 1993 and has
  two beautiful daughters. Ms. Brimm authors an ezine, Loves Gumbo, in which she
  discusses love, relationships, and friendships in today’s society. To join email:
  lovesgumbo@comcast.net

Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:

Referral Bonuses

This program worked very well for the Alpha-Beta supermarket chain and phone giant MCI. Alpha-Beta simply went on TV and asked people to ‘tell a friend,’ and turned this into a well-known slogan that everyone relates to their stores. MCI went a little further by offering people bonuses for referring their friends to MCI. Everyone has heard about “the friends and family program.” Referral bonuses in the form of discounts, free washes, and customer awards work very well for us also.

Free Washes For Receptionists

Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they’ll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

Customer Awards

If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or a certificate they can pass on to a friend, such as a “Customer of the Month” certificate.

Asking For Referrals

You should always ask for referrals, as asking for a referral is the easiest way to get them. It is also a great way to build your business. Why wait? Many times, your good customers will be glad to give a referral they may not have thought to give had you not asked.

Thanking Customers

Always thank customers for a referral. Tell them they’re one of your best customers and thank them very much for their help. This involves them in the growth of your business and will motivate them to continue referring people your way.

Make sure that you always have some type of exciting promotion to pitch, something worth talking about and your customers will love it. Everyone wants to save money, everyone wants a bargain, everyone loves the word FREE, after all isn’t that your favorite price? Well it is theirs too. Think about it.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

How to make truly effective New Year’s resolutions

How we arrive at our resolutions

Why is it that our New Year’s resolutions are always born out of our shortcomings? Why, as we bid a more, or less, fond farewell to 2004, do we focus on changing what we don’t like about ourselves, in 2005?

Whatever we resolve to have more of in our life in the coming year is, inevitably, a critical judgement on our current situation.
What resolutions are really about

What are getting a new job, losing weight, finding a new partner, working out, giving up smoking etc. etc. really about? At bottom, they’re about pursuing the elusive myth of happiness through the jungle of our daily life.

But if our resolutions are really about being happy, why is it that we don’t simply resolve to be happy? Could it be that we:

a) don’t know how to ‘do’ happiness?

b) believe that happiness is only ever fleeting?

c) believe that we are somehow unworthy of happiness?

Our New Year’s resolutions become a last resort to garner something that we don’t really believe can be ours to enjoy. No wonder we stop using the Gym a couple of months down the line. No wonder most diets fail.

Most New Year’s resolutions are simply symptoms, indicators of where we are failing to realise our dreams and aspirations. If we want to change, we need to address root causes.

How to create effective change through a shift in your attitude

You can make 2005 the year of root and branch change, provided you change your attitude towards yourself. Lucille Ball, in a moment of seriousness, observed: ‘Love yourself first and everything else falls into line.’

Normally, we work it the other way: when everything else falls into line, we may feel good enough about ourselves to love ourselves - briefly. Generally, our good feelings have to percolate in from the outside.

Loving ourselves, so the theory goes, is a dubious practice that results in obnoxious behaviour towards others. The facts disprove this: most obnoxious behaviour springs from self-loathing. Yet the myth persists.

Loving ourselves is frequently confused with selfishness. But selfish behaviour springs from an excessive neediness, whereas loving ourselves first frees us so we can be sympathetic and responsive to the needs of others. We are best equipped to show those qualities to others when we show them to ourselves first.

Learn to love yourself first

How do we, as adults, learn to love ourselves? Time and experience have taught us how not to love ourselves, so we’re unlikely to replace old habit and old beliefs overnight. There are various ways to speed up the process:

Accept your fallibility. Stop punishing yourself. Focus instead on what your slip-ups teach you about yourself. You’ll learn how to do even better next time.

Embrace your fears. Take the time to ask yourself how your fears serve to protect you. Understand this and you’ll find new and better ways to manage situations.

Trust in your own resources. You may be used to relying on someone else, ‘because they know more about it than you do’. Project yourself into their shoes instead, and see what they would do. You can also do this with someone you admire. That way, you’ll have 3 takes on the situation - including your own. You might be surprised what you learn. You’ll find you have new choices and you’ll start to have more faith in your own judgements.

Really register the good things that people say to you. to refuse the impulse to say: ‘Oh, no. Not really. Not me!’ They mean it: it’s time you started believing it.

Adopt a firm approach to that little critical voice in your head. Find out who it really belongs to and then establish how much it has ever helped you in the past. You can choose whether you want to pay attention to it or not.

Stand firm with critical people. They may, or may not, have a useful observation to make. They are never justified in speaking to you in a demeaning or abusive way. Tell them so, calmly. You may be surprised how much better you’ll feel when you do that.

Become your own best friend. Commit to encouraging and commending yourself between 5 and 10 times a day for whatever you do well. It doesn’t matter if it’s getting into work 5 minutes earlier than usual, leaving half a glass of wine undrunk, refusing to tolerate rudeness, or anything else that you have done differently.

These are all easy steps towards loving yourself first. Commit to doing them for a few weeks and you’ll find you feel quite differently about yourself. So much so that you’ll find your New Year’s resolutions will just do themselves.

(C) Annie Kaszina 2004

Annie Kaszina Specialist Women’s Empowerment Coach and NLP Practitioner. Author of the ebook “The Woman You Want To Be”

http://www.joyfulcoaching.com

e-mail me at annie@joyfulcoaching.com

Annie is passionate about helping women to attract the relationships they truly want.

You can subscribe to Annie’s free ezine at http://www.joyfulcoaching.com.

If you are struggling with how to have confidence in your life, you are not alone. Most people think that self-confidence is something that lucky people have, people who can do anything and everything.

Part of the problem with confidence is we think we have to have tons and tons of it and all the time. The reality is, that not everyone knows how to have confidence in all situations.

Self-confidence is really an attitude a person has, that allows them to have a positive view of themselves and the situations life may put them. People with a confident attitude are realistic. They trust in their own abilities and believe that they will be able to do most of what they want to do in life. They know they can’t do everything.

To look at how to have confidence you need to understand that the typical person is always going to have some areas in their life that they are more confident than others.

You can be very athletic and comfortably confident in your athletic abilities while not feeling confident when meeting new people. Chances are you are confident in more ways than you may realize. The key to discovering a realistic self-confidence is to remove some of the false beliefs you may have developed.

1. False Belief:

I believe that to be successful in life I have to be competent in all the important areas of life.

Realistic Belief:

I know that achievement-based thinking is not the true way to feel worthy. I get some satisfaction when I achieve things that I set out to do, but I know that failures have nothing to do with my personal worth. I was born worthy.

2. False Belief:

The past has shown me how to have confidence in myself or not. My past is my most important guidance-system.

Realistic Belief:

As we grow we don’t have the same vulnerabilities we did when we were young. You’ve gained some awareness on what you think should continue to influence you in life. You choose which areas of the past that you’ll allow to steer the present, but you don’t have to be a slave to the past.

3. False Belief:

Everybody knows that bad things happen more than good things. The good things I do can’t be given too much importance with all the bad. People remember the bad so I should, too. Maybe if I concentrate hard enough, I’ll have less bad results.

Realistic Belief:

I know that if I win 4 out of 5 times, that dwelling on the one time I lose and how terrible I feel is not a positive outlook. I know I can’t win all the time! It’s enough for me to do well at something most of the time.

I can use how good it feels to win next time things aren’t falling my way, because I know it’s only a temporary setback.

Learning how to have confidence has a lot to do with learning how to have a more realistic attitude towards life’s ups and downs.

Light travel? The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one carry-on bag. Ana had just 8 pounds in her carry-on bag. We spent six weeks in Ecuador, at times on glacier-covered mountains, and at other times lounging on Pacific coast beaches.

Why travel lightweight? Simplicity. With only carry-on luggage, we were in a restaurant in Quito, while others still waited for their checked luggage. On busses our luggage was safely with us, not in the hold below being cut open, like one time when I was in Mexico. Others struggled down the street with three heavy bags, while we had our hands free and were walking comfortably with our daypacks. We had less to lose, less to be stolen, less to wait for, less to pack and unpack in hotels, and less to worry about.

Light Travel Issues

Expect an extra question or two from the customs officials at the airport (Six weeks with only this?). Also, a small bag may not work if you plan to bring back many souvenirs. In this case, you could plan to buy a second bag at some point, to carry your acquisitions. As for not having enough clothes and other things, it isn’t as big a problem as you may think.

My silk shirts weigh three ounces, and travel well if rolled up. Nylon dress socks weigh less than an ounce, and are cool and comfortable. Poly-cotton blend t-shirts weigh 5 ounces. Supplex or other lightweight travel slacks weigh 9 ounces, and are sufficient for a fine restaurant or a walk in the woods. Half of what typical travel clothes weigh, these take less space, and function the same. There’s no sacrifice involved here.

You don’t even have to buy new clothes, if you don’t want to. You don’t have to buy a scale and count ounces. Just choose lighter alternatives whenever you can. Set aside your lightest jacket, socks and pants for your next trip. Simplicity, not complicated planning, is the goal.

More Light Travel Secrets

Money can replace weight. Why carry two pounds of shampoo when you can buy small bottles as you travel? It won’t cost much more to buy things as you go. Also, you really don’t know what you’ll need, particularly on an overseas trip. Buy things as you need them, and you won’t have a pile of useless things in your luggage. Don’t we all regularly unpack things at home that we never once used during a trip?

Gifts and souvenirs? If you buy bulky gifts for family or friends, why carry them around for weeks? Put them in the mail.

What I Took For Six weeks in Ecuador:

* 8 pairs of thin nylon socks (less than an ounce per pair)

* 2 silk shirts for restaurants and discos (3 ounces each)

* 4 poly/cotton blend t-shirts (5-6 ounces each)

* 5 pair of light underwear (2-3 ounces each)

* 1 extra pair of lightweight slacks (9 ounces)

* Single layer nylon shorts for hiking or swimming (2 ounces)

* Thin gloves (1 ounce)

* Thin hat (1 ounce - honestly)

* Thin wool sweater (11 ounces)

* Waterproof/breathable rainsuit (14 ounces for the set)

* Light plastic camera (3 ounces)

* Sunglasses (1 ounce)

* Small chess set (3 ounces)

* Bathroom kit (5 ounces)

* Maps, notebook and various small things (3 or 4 pounds)

My pack weighed ten pounds. My wife’s weighed 8 pounds. We never felt deprived. I’m not suggesting you start counting ounces (that comes from my backpacking days), or that you buy all new lightweight things. Just start setting aside your lightest shirts, socks, etc., and you can enjoy the benefits of light travel.

Steve Gillman hit the road at sixteen, and traveled the U.S. and Mexico alone at 17. Now 40, he travels with his wife Ana, whom he met in Ecuador. For more on light travel, plus travel stories, tips and information, visit: http://www.EverythingAboutTravel.com

The concept of integrity has arisen often in discussions of spirituality. What do we mean however when we invoke this concept in this context? What is the role of integrity in spirituality? How will we know it when we encounter it? More importantly what will be the consequence to us if we choose to remain ignorant of its crucial importance as a foundation stone to our spiritual enlightenment? Here I intend to address these questions and to give a fresh perspective on how to achieve what I will define as Spiritual Integrity.

The Oxford definition of the word “integrity” includes words such as honesty, soundness and wholeness. Interestingly these words themselves embody an enormous wealth of knowledge and intelligence that slowly unfolds upon reflection of their meanings. It is upon such reflection that I feel we can begin to get a clearer sense of the underlying meaning of the concept of integrity.

The concept of honesty basically refers to being truthful to one’s self and others about everything. The concept of soundness refers to the “rightness” or “correctness” of one’s position i.e. again referring to truthfulness. The concept of wholeness refers to a sense of completeness, i.e not leaving anything of significance out of the picture. The truth is not only, in and of itself “complete” it also gives one a sense of completeness or wholeness, because nothing is left out when one is living it. So, in summary, integrity appears to have a great deal to do with living truthfully or living a life in alignment with one’s own truth.

Now living truthfully may at first seem like a simple task until we recognize that individuals clearly have diverse beliefs about many things and what the “truth” is, is one of them. Hence the concept of “truth” may be more elusive than at first thought. In fact, aren’t people killing each other on this planet “in the name of the truth”? So, are we to conclude that killing others in the name of the truth is the road to spiritual enlightenment? Are we to conclude that being in or having integrity is “not” a key principle in achieving spiritual enlightenment? Perhaps we should choose to be out of integrity, i.e. be “untruthful” instead. So you see, it is not as simple as it first appeared. How do we steer through this morass of confusion without becoming hopelessly lost and disillusioned?

I would like to point out that such confusion largely arises out of our “beliefs” about where the “truth” resides in us. Most individuals turn to their repertoire of “beliefs” when asked to ascertain the truth about something. This repertoire is stored in the mind/brain and is added to and modified daily as the individual learns new information throughout their life. Mysteriously, at some given point in time, an individual “chooses” to “accept” one belief over another as being more credible for that day, week, month, etc. and hence it becomes the “truth” for them in that period of time. Sometime later, the tides might shift and the old belief becomes supplanted by a new belief that then becomes the “truth” for them.

If we choose to search for the “truth” in the vast repertoire of beliefs that is stored in our minds/brains then we find ourselves with a “truth” that is forever shifting, much like quicksand. Sounds paradoxical, doesn’t it? After all, isn’t the truth supposed to be something fixed, absolute, unmovable, eternal, solid, certain, and so on? You see, the very fact that we recognize the paradox suggests that something is not sitting right with us about the belief that the truth lives in our minds/brains. If this were not so, you would not have recognized the paradox, and would have thought and felt that everything was fine. So, there must be a deeper intelligence within you that is able to recognize this paradox and comment internally, to you that “something doesn’t sit right about this situation”.

The paradox arises here because of the “belief” that it, the truth, is to be found among our learned beliefs stored in the mind/brain. Perhaps this is not “the truth”. As mentioned, there appears to be a repository of intelligence inside of us that is acutely aware of this and tells us this one way or another. So where is this intelligence and how do we access it? In order to answer this question I ask you to follow me in a short diversion.

Assess the two statements below:

a) I am sitting down.

b) I am standing up.

Which of these statements is the truth for you at this moment? Well if you are, in fact sitting down, the former is. Otherwise, if you are standing up, the latter is. If you are neither sitting nor standing at this moment (i.e. perhaps lying down) then neither of these are true for you.

Let us now suppose you are sitting down at this moment. If you aren’t then please sit down for a moment. Now then, how do you know that statement a) is the truth for you right now? This may seem like a redundant question, especially since I just asked you to sit down, but bear with me for a moment. After some consideration you might say that a) is true because it reflects the posture of your body at this moment Correct! So what you have just done is used the sensory information about the posture of your body as the reference upon which you assessed the veracity of statements a) and b) against. In having done so you automatically came to the conclusion that a) and not b) is true for you at this moment. In other words you didn’t have to think you just had to “feel” in order to determine whether a) or b) was the truth for you.

Another way of saying this is that you relied on your “feeling intelligence” to determine the truth. This is sometimes also referred to as one’s intuition or inner knowing. I would like to point out that when you are sitting down, your sensory apparatus would always be relaying to your brain this information. Not surprisingly, however, sometimes this information can be tampered with, modified or distorted on its way to the brain. A simple example is when say, hypnosis is used to fool the brain into “thinking” that you are standing when, in fact you are sitting. This is done theoretically by tricking the brain into accepting a suggestion, or statement, that is contrary to the true sensory experience of the body. If one chooses to accept the hypnotic suggestion thereby over-riding their true sensory experience one is essentially choosing to “lie” to themselves about their actual state.

As just about any hypnotic suggestion can be made acceptable to the brain, i.e. you’re flying, you’re swimming etc., the truth, if gauged by the beliefs held in the brain, can be quite varied. Buying into any of these altered beliefs clearly disconnects you from the real “truth” of your reality and causes you to live in a false reality. So what would be the consequences to you if you “thought” that your reality (as gauged by your thoughts) was very different from your true reality (as gauged by your feeling experience)? I think that you can see that this would clearly put you in some danger of getting hurt.

Now you might say that this is only a minor problem as hypnosis occurs only as a stage phenomenon and that you’re unlikely to experience this in normal daily life. I would however like to suggest otherwise. In order to show this I would like to elaborate a bit on this inner feeling intelligence. First, where is it? Let us say that this intelligence not only resides in you but also “is” you. In other words, “you” must be the source of this intelligence.

As you are the being that is trying to assess the veracity of a given situation for your self then, by definition, “you” must be using “yourself” as the reference point against which to “measure” or “assess” whether something is true for you. You couldn’t possibly be able to determine whether something was true for someone else because you wouldn’t necessarily have direct access to that other person’s feeling intelligence. To highlight this, to ask you whether it is the truth that another person likes the taste of, say, ice cream, would be impossible for you to answer without having input from that other person.

Similarly, without you present and sentient to your ever present situation you would never be able to say what the truth about your situation actually was at any given moment. For example, if you were, say, rendered unconscious, you would clearly be at a loss to say whether you were conscious or not. So now the next issue that arises is the question of where you are in your body. This may sound like a rather odd question, as most people consider themselves in their entire body, or at least in their mind or brain. I do however wish to belabor this issue as I think it will yield some surprises that are unexpected.

So here we go. Now I want to suggest that you think of something, i.e. quality or characteristic that you appreciate about yourself. Then take a few moments and appreciate yourself for this and notice where you feel the feelings of appreciation in your body. Now most people feel this feeling of appreciation over their mid-chest i.e. over their heart. If this is not your experience then I ask that you spend some more time with this exercise.

Now because it is “you” who are doing the appreciating, then the feelings of appreciation “must”, by definition, be originating from you. Consequently, because you feel the feelings of appreciation emerging from your mid-chest or heart area then this must be where you “are” inside your body. If this comes as a surprise, I’m not surprised. The reason for the surprise may be due to the fact that you probably “believed” yourself to reside in your mind or brain. Isn’t this what most people “think”? Haven’t we, since the time of Descartes, been “hypnotized” into “believing” that we are our minds or our brains?

So now that you know where you are inside your body, if you pay attention to the feelings that are coming from this “you”, the only you, you will have greater clarity of assessing how your ever changing life situation feels like to you. It is these feelings then, that will help you determine whether something that you’re living through at any given moment is what is desirable or the “truth” for you.

By focusing on these inner feelings, you will be doing all of the following: a) bringing yourself fully back into your life and beginning to feel more “whole” b) being truly connected to the source of your own inner “truth” which then allows you a reference point from which to be more “honest” with yourself about everything that is going on in your life, and c) sensing a rightness about things that will leave you with a feeling of “soundness” about your life choices. In summary, you will be in a state of personal integrity within yourself.

Now that we have found a way to integrity, how does this fit in with spirituality? We choose to define spirituality as the state of being and living as one’s “true self”. Well this is exactly what we described in the last paragraph. In other words being “spiritual” is the same as invoking the constant presence of “you” in your life. That is being present and sentient at every moment. In other words, according to our definition, being spiritual is essentially the same as being in integrity! Hence we introduce the term “spiritual integrity” to mean the constant presence and sentience of you as a human being.

The final question then becomes what is the consequence to you of not being in spiritual integrity. Well, according to our definition it basically implies that you are neither present nor sentient. So, if this is your situation, then where are you and what state are you in? One might describe such a predicament as one similar to being spiritually asleep. This is the opposite of being spiritually awake or enlightened. So finally, we can surmise that being in spiritual integrity is the essence of spiritual enlightenment.

Nick Arrizza M.D. is an Energy Psychiatrist, Healer,Speaker, Researcher, Developer of the Powerful Mind Resonance Process(TM) and is the Author of e-book “Esteem for the Self: A Manual for Personal Transformation” which can be downloaded from his web site at: http://www.telecoaching4u.com/ebook.htm. He holds International Telephone and Teleconferencing sessions on Healing and Spirituality

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Before you decide on which business venture to get into, one of the factors that you consider is the stability of the foundations upon which a particular business system is built, right? Although entering into a business opportunity may always be accompanied by certain risks, you would definitely still opt to get involved in one that has a successfully proven track record.

Having its roots way back in the 1940’s, the network marketing business today is looked up to as a multi-billion dollar industry.

Not so long ago, however, the network marketing business method was frowned upon and was included in the league of such financial scams as the pyramid scheme and other get-rich-quick schemes.

Nevertheless, throughout the years, network marketing has proven its worth as a stable and legitimate method of doing business. In fact, network marketing has developed into one of the major powerful pillars of the 21st century economy. Furthermore, business leaders around the world consider network marketing as the “business of the future.”

Would you like to know why network marketing will ALWAYS work? Here are some reasons:

*People will ALWAYS need extra income.

With the unpredictable fluctuation of inflation rates and currency rates in most economies in the world, people who have full time jobs all the more need to have a sideline to augment their income and make both ends meet. Even in more comfortable households where the family’s basic needs are met with barely a sweat, it still wouldn’t hurt to have supplemental income for the members to enjoy a little more luxury, right?

The truth is, extra money will ALWAYS be appreciated and be a great help — be it for savings, for that long overdue vacation, or for emergency funds. No matter what your financial status, you will ALWAYS be thankful for that opportunity to earn a little more.

Would you also want to have extra income to spend on anything that your heart desires? Network marketing will ALWAYS be one of the simplest and least risky ways of getting that extra cash!

*People will ALWAYS want flexible working hours.

Studies show that many people are only forced to go to work and endure their nine-to-five jobs. Since these people need to have a regular income, they put up with their strictly structured working world and dream that someday they could finally afford to enjoy financial freedom.

That said, these people would ALWAYS desire and appreciate the opportunity to have flexible working hours while enjoying a steady and reliable source of income.

Would you also want to work at your own pace and still enjoy the benefits of a stable livelihood? Network marketing will ALWAYS be there to offer you that wonderful opportunity.

*People will ALWAYS appreciate having free time.

According to a survey conducted by “Money” magazine in the United States, 64% of men and 68% of women who participated in the poll revealed that they would choose free time over more money.

Indeed, in this fast-paced world, time is considered a precious commodity. We no longer need statistics to prove that. We ourselves can attest to the truth that we all want some extra time to enjoy our lives.

Wouldn’t you also choose more free time over more money? The good news is, network marketing can ALWAYS give you both! You can work from home, practically with time in your hands, and still see those fat checks coming in.

Would you want to enjoy free time while you earn? Network marketing will ALWAYS be there to give you free time and more money!

*People will ALWAYS be social beings.

As social beings, people will ALWAYS interact with other people — sharing stories, exchanging views, agreeing, arguing. The point is, people will ALWAYS have a contact or connection with other people. And this is the very essence of network marketing — building groups of people sharing similar ideas and goals.

Do you remember the time when you recommended a certain product or a particular service to your best friend? Didn’t you know that you were, indirectly it might be, actually practicing the concept of network marketing? And if he, in turn, recommended that product or service to his family and friends, then you would have built a small network of participants! If only you were into a particular network marketing program at that time, you would have earned extra cash basically by opening your mouth!

Isn’t it wonderful how network marketing would reward you just by being yourself — by interacting with other people? Network marketing will ALWAYS be there to enable you to establish more friendships and earn at the same time!

*People will ALWAYS purchase/use commodities.

>From household goods and food items to health and beauty products, network marketing businesses will ALWAYS offer the widest array of commodities that you can ever imagine. Such everyday products can ALWAYS and easily be promoted to people from practically all walks of life.

Furthermore, when you join the world of network marketing, you will discover that people may ALWAYS be divided into two — those whom you can invite to participate in the program you are in and those to whom you can offer the products that your business sells. Either way, you can and will ALWAYS win! Network marketing will ALWAYS see to it that you do so!

Supplemental income. Flexible working hours. Extra time in your hands. Socialization and interaction. Easy-to-offer commodities. With all that it has to offer, network marketing will indeed ALWAYS work. It will definitely go a long, long way, and will ALWAYS be here to stay!