Accomplishment As Artwork

Volunteering; a bridge to a better community, and supporting your local needy. The obvious problem is that freeing up the time to volunteer is liable to to waste time that could readily be put to so much better use elsewhere. The obvious step is for companies to look to the example of far-sighted firms like Connecticut’s Adaptive Marketing LLC. As well as financial and shopping benefits programs including ValueMax designed to benefit consumers, Adaptive Marketing organizes local volunteer activity so that its employees have the time to give back to the community.

Fortunately, company-supported volunteering is more than annual charitable giving. Looking at a specific company, Adaptive Marketing has provided its employees with an opportunity to take part in everything from running shoe recycling efforts to tree replanting weekends. Once all the information — date, location, time, specifics, etc. — had been prominently posted it has become very simple for employees to set aside the time for volunteering and how they’d be using it.

Naturally, it’s important to let volunteers choose programs according to their own interests. Businesses who provide this kind of service like Adaptive Marketing, (as you’d expect from the company behind ValueMax) present their staff with a diverse list of events to get involved with. Previous projects have seen improvements made in a wide assortment of areas including education for children and young adults, green awareness activities, and events cultivating the area’s theatre. This provides Adaptive Marketing volunteers with opportunities to use their time as efficiently as they can and love taking part. Most often a company-supported charity project — fundraising with a local school or helping out at a homeless shelter — is either for a one-off event or on a regular schedule to accomplish a bigger goal. What this means is if you’ve merely got enough time to spare to assist at the public library’s used book sale, it’s still possible to make a difference.

We’re sure you know a number of examples of companies finding ways to help the citizens of their home town. Like many other businesses, Adaptive Marketing sponsors volunteer activities in part to spread goodwill through the local community as a result of the efforts of its staff members. What volunteer work is sure to do is provide your staff with a healthy appreciation for what they can do, creating a motivated corporate culture. Promoting volunteering among your staff members can be its own reward.

Had you encountered a firm called Trilegiant? When you look at its area, the management of club programs, it is among the largest in America. So, led by Nathaniel Lipman, its President and CEO, Trilegiant leverages its experience to team up with several names across the spectrum, shopping, dental, travel, entertainment, health, and consumer guarantee services, so that it can ensure you get more out of your shopping experience. Trilegiant and Nathaniel Lipman couldn’t be described as new to the industry. With over thirty-five years of expertise across an expanding region (now encompassing six states) and a three thousand strong workforce, the Norwalk, Connecticut firm has nothing left to prove. This organization helps them assist upwards of twenty five million members distributed throughout the United States. The company is known for finding risk-free packages that enable subscribers to save money, obtain excellent quality services and products, and make your shopping smoother. Looking at one example, the Buyers Advantage scheme provides access to cheap protection on extended warranty, guaranteed returns, and the cost of repairs, effectively guaranteeing their peace of mind with regard to their property. Trilegiant also, of course, offer other programs such as HealthSaver — which offers cheap healthcare with no drop in quality — to take a single example. It is the occasions when the company’s attention turns to the home neighborhood that Trilegiant and Nathaniel Lipman’s dream has a chance to impress. Individual projects coming from inside the company by even small scale groups of colleagues can generate charitable donations of $30.000 in roughly 5 days — the mark of a commitment worth paying attention to. One way they set out to assist is using research analysis. As you’re aware, year to year privately-held businesses as well as the government of the U.S.A. gather a vast body of hard information. Trilegiant studies these statistics with diligence to identify major problems and then debates how to improve them. For a closer look at an example, the number of auto accidents in America over the course of a year is several million strong.

How do you minimize your chances of becoming part of these displeasing figures? Around three years ago, the Autovantage car club started to release annual road rage information. These contain digests of relevant information and various tips to improve your awareness.

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And so there you have it; Trilegiant, a wonderful exemplar of a company which sees how important the health of its community and subscribers truly is. They mix devotion to charitable goals and their efforts to inform the populace with their schemes designed to improve members’ buying experiences. They’re exactly what you’d dream of from a community oriented company.

We all know that giving your time as a volunteer is a way for you to make your community stronger and at the same time assist those in need. And actually, it’s significantly less hassle to get involved when someone else has organized the event. Moreover, if you volunteer as part of a group effort with co-workers, it’s likely to be far more fun. This is a call for other companies to follow the lead of far-sighted firms like Adaptive Marketing LLC. As well as financial benefits programs like Your Savings Club (MVQ*CLUBSAVE) designed to benefit consumers, Adaptive Marketing tackles the organizational duties so that its employees have the time to reach out to the local community. If you were asked for examples of company-backed volunteer work, you’d most likely talk in terms of giving blood, perhaps a Christmas donation drive, but that’s no longer true in today’s world. Shoe recycling initiatives and more energetic campaigns like tree replanting events — these are just some of the activities that have been arranged for its employees by Adaptive Marketing. For these events, the dates, times and locations of the events were published well in advance, which made it convenient for employees to know what to expect, and how much time each event might specifically require. Giving volunteers a say in what activities are available is important. Employees of Adaptive Marketing can select from an assortment of volunteer programs. Staff members may find themselves working with children and young adults, community projects in arts, encouraging environmental initiatives et cetera. This provides Adaptive Marketing volunteers with the opportunity to explore useful avenues in volunteer work and relish participating in the process. A regular addition to their schedule or a single big event — these are the usual ways for a business to organize volunteer initiatives like these, maybe at a nearby homeless shelter or the local school. Even employees who say they don’t have time to volunteer may be able to arrange a Saturday morning spent litter picking in the park.

It has always been a fairly common practice for businesses to help to support the people of their home town. Like many other companies, Adaptive Marketing maintains volunteer initiatives to support the people of its home town and to generate goodwill within its home community by the actions of its staffers. Assisting others leaves you feeling a lot better about yourself — just the sort of feeling to motivate members of staff in both their daily work and their volunteer activities, too.

Born and raised in New Jersey, Mr Nicholas Bredimus merged the worlds of airlines, hospitality, and software and revolutionized all three areas of business. This resourceful man has been involved in several areas, from the high value home industry through the essentials of air safety and software programs to help with time management. It could be anticipated, mind you, that with his lineage he was always likely to rise to prominence. Traceable as far back as the days of Rome, in fact Nicholas’ provenience can be linked to many parts of Europe. Following the maternal line he boasts Scottish and German stock. A similarly varied blend stands out in the paternal branch; ahead of their emigration in the late 1800s, Bredimus’ forerunners made their homes in Luxembourg and England. That dauntless drive kept them pushing on following their arrival in America. Part of a family of seven siblings, Nicholas was blessed with a father working as a mechanical design engineer, and a mother who worked as a practicing nurse. He settled for a time in Texas, Arizona, Kansas City and a township by the name of Reston in Virginia.

After the completion of his schooling, he found himself taking on a few high powered posts with many of the most acclaimed and largest airline companies. Nicholas became a VP with businesses like Hughes Airwest, Republic Airlines, and Trans World Airlines (TWA) respectively. An industrious software programmer, Bredimus’ innovations in airline software are probably his most seminal legacy. He is best known for one project for US Airways, namely his airplane maintenance computer programs which are now used by most air carriers. But this stands as just one of his memorable designs for airlines. His reservation software is on its way to becoming as commonly used as the aircraft maintenance software, and his hotel booking routine empowered hotels to leverage a PC based infrastructure. Expanding into an alternate category, he published a networked system to assist in selling tickets - another groundbreaking masterpiece. He has even been appointed to several roles outside of software development, don’t forget. Major jobs with American Express and American Airlines followed, and in the biggest move of all he established his own company in the early nineties.

Is he still active? Very much so - his prowess is called upon and at the ready regardless his retirement. He’s at work now advancing architecture - balancing the demands of quality with up-to-date technology and genuine ecological concern.

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The revolution in hospitality and airline travel was triggered by Mr Nicholas Bredimus, who led them to the computer software industry to develop new procedures. His career highlights include effort-saving software, air safety improvements, and he’s even involved in designing high value houses.

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You could have anticipated, however, that given his family history he was sure to reach the top. Traceable back to classical times and in fact Bredimus’ provenience can be linked to a great many countries within Europe. On his mother’s branch, say, he descends from German and Scottish bloodlines. A similarly broad mix typifies his father’s side; previous to their emigration in the late nineteenth century, the family dwelt in Luxembourg and England.

Once in the United States of America, the line continued to persevere and climb up the social ladder. Nicholas, who would grow up with his six siblings, was a child of a father who made his living as a mechanical design engineer and his spouse, a practicing nurse. He would spend for many years in towns across four states — Texas, Missouri, Virginia and Arizona. Once his education had been completed, Mr Bredimus engaged in some very high-powered jobs for many of the most illustrious and most important airline companies. These included the VP post for Republic Airlines, Hughes Airwest, and Trans World Airlines (TWA). A dedicated programmer, Bredimus’ designs for airline software are arguably his greatest contribution to the industry. He is highly respected for one project for US Airways, his airplane maintenance computer programs that come into use by most air carrier companies. But this was just one of his memorable products for the hotel sector. The reservation programs he developed are on their way to becoming as commonly used as the aforementioned software, while his room booking program empowered several major parts of the hotel industry to switch over to a pc based infrastructure. Pushing on into an alternate tech sector, he published a networked system to assist in ticket sales — another first for his resume. Mr Nicholas Bredimus leveraged these successes to advance into roles unconnected to software design. In his own company — Bredimus Systems — overseeing IT for American Express, and as the founding president of AMR Travel Services his record speaks for itself. Today Nicholas Bredimus has stepped back from his airline connections and from coding, although he’s still making best use of his talent. Now, he designs and builds upmarket condos employing all of the newest smart technologies on the market.

I expect you know that giving your time as a volunteer lets you strengthen the bonds of your community and at the same time assist the needy. It’s a lot simpler to volunteer when an event has been organized for you. Moreover, if volunteering becomes a larger effort with friends or co-workers, it’s likely to be far more fun.

That is why companies like Adaptive Marketing LLC, a Connecticut-based firm that developed programs such as At Home Rewards, are stepping up to become organizing points which co-ordinate volunteer activity and help employees make time for reaching out. Such initiatives used to be rare, minor occasions — but this has come to be seen as just the beginning. As an example, Adaptive Marketing has offered employees chances to participate in everything from athletic shoe recycling efforts to local tree planting days. In cases like these, the times, locations and dates that had been arranged were published well in advance, ensuring that employees knew what to expect, and how much of a time commitment was required. It’s hardly volunteering if there’s no opportunity to select projects, of course. At Adaptive Marketing, the people who brought you At Home Rewards, employees are given the chance to choose from a diverse list of volunteer projects. Previous projects have ranged between areas as diverse as aid and assistance for children and young adults, green projects, and events cultivating the area’s performance art. Adaptive Marketing’s staff members are sure to choose something they enjoy, ensuring they’ll spend their time effectively. If companies recommend their members of staff to consider volunteering at schools, it tends to be to help with an individual event or a regularly scheduled, perhaps weekly or monthly task. Staff members may well say — and even be convinced— that they have no time to give, though it would be pretty surprising if they honestly can’t set aside enough hours to lend a hand with some smaller one-day event. You’ll find plenty of tales of organizations supporting the people who live nearby. A sense of community goodwill comes from the projects undertaken by Adaptive Marketing’s members of staff, and the members of staff of companies like it, over the course of company supported initiatives like those outlined earlier. The truth is, one of the benefits of volunteer work is feeling better about yourself — an upbeat feeling that leaves not just the volunteer but the whole business in a better mood. Putting the opportunities out there to help employees become volunteers rewards everyone involved.

Taken note of how fundamentally a veritable revolution in computing has totally revamped air travel and hospitality recently? The man to thank is New Jersey’s favorite son Nicholas Bredimus. He has done everything from creating computer programs that automate resource and time intensive processes to enhancing aircraft safety and even designs for high value homes.

Anyone could have predicted, of course, that given his pedigree he was a sure bet to reach distinction. With roots back to the days of Rome and Nicholas’ ancestry has associations with several countries within Europe. On his mother’s side he hails from Scottish and German ancestry. Luxembourg and England were the origin for Bredimus’ father’s family, although the family came to America in the late nineteenth century.

And following their arrival in the United States of America, they upheld their drive and zeal to go far. Nicholas, who would grow up with his two brothers and four sisters, was a child of a father employed as a mechanical design engineer and a mother who worked as a practicing nurse. He would live in the Lone Star State for a while as well as in Reston, VA, Kansas City, MO and Scottsdale, AZ. After the completion of his education, Bredimus would sign up for several respected posts with some of the most respectable and largest firms in the airline industry. Republic Airlines, Trans World Airlines (TWA), Hughes Airwest — these businesses would all at one time or another name him vp. Most notable, even considering this, was his achievement as an inspired software architect working with the airlines.

He is famed for a project for US Airways, his aircraft maintenance management applications which you’ll nowadays find being used by the majority of airlines. He created several other pieces of software for the airline and hotel sector both before and after, among them robotic routines for handling flight reservations, employed now at fifty or more businesses, not to mention the original desktop computer based room reservation software in use in the hotel industry, first put into motion at over 700 hostelries. Carrying what he had learned on to a related subject, he coded a networked system to automate selling tickets — another first for his resume.

He leveraged these successes to advance into posts unconnected to software development. With his own business, as a Division Manager with American Express, and as the founding president of a new American Airlines division his career is absolutely remarkable.

Having withdrawn from the roles which first gave him fortune, his abilities are, nevertheless, still very much in use. Currently, you can look for his work in luxury class homes boasting all of the latest smart technology on the planet to date.

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What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the “what do you do?” question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer.

What response do you get when you tell people what you do?

If your answer draws blank stares and looks of confusion or causes the topic of conversation to change you are likely making one of the common mistakes people make when telling others what they do. Here are some tips to help you transform a question into a an opportunity.

Do Not Describe What You Do with a Label

Describing yourself with a label makes you vulnerable to people’s preconceived notions of what your label means. By using a label to describe yourself you effectively set yourself up to be stereotyped. For instance, imagine a lawyer who tells people “I’m a lawyer” when asked what he does. By doing so he risks being associated with the less than glamorous “lawyers are sharks” stereotype. We’ve all heard comedians make fun of lawyers. But if a lawyer helps fledgling entrepreneurs set up their companies and remain in compliance with regulatory statutes he’s certainly no shark. By simply telling people he’s a lawyer he risks constructing a wall between himself and a potential lead or client.

Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.

If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.

Do Not Give a Vague Answer

People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provide. I once asked a new acquaintance, Bob, what he did. He told me he owned a software company so I asked him what type of software his company develops. He said, “financial software”. Still not yet knowing quite what Bob’s company was really all about I asked, “Who uses your software?”. To which he replied, “Hedge fund managers.” Now we were getting somewhere. I eventually was able to tease out of him what his software does but I shouldn’t have had to do so. If I wasn’t as curious and persistent as I am I would have never known what Bob’s software really does and why people use it. Bob, on the other hand, would have missed a terrific marketing opportunity as I was able make an introduction that led to a business relationship.

Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be perceived as disinterest in what you do. When Bob first told me he owned a software company it almost seemed as if he couldn’t care less about owning the company. After I nudged him to talk more specifically about who his software helps he became very animated in describing that his software helps hedge fund managers save money by reducing transaction costs and the risk of making poor investments.

Avoid vague replies and you will develop more business because more people will perceive you as being enthusiastic about what you do.

Do Not Describe a process

When trying to generate interest in what you do (which IS the purpose of telling someone what you do) avoid describing any process or system you may employ. People become interested in your product or service because they perceive it as something that will help them solve a problem or fill a need. By describing a system or process you detail mechanics, not benefits.

Describe the results you provide and who you help and you will find yourself having more high energy conversations about what you do.

Move Your Marketing Forward

Are you guilty of answering the “what do you do” question with one or more of the “don’t do it” responses listed above? If you are guilty you can dramatically improve your chances of generating new business by replacing your current answer with a compelling marketing message.

A great marketing message speaks directly to your target market, clearly states the benefit of your product or service and most importantly, generates interest in what you do. Even if you are not speaking with an ideal client answering the “what do you do” question with a compelling marketing message is a smart and savvy tactic you can use to generate new business. There is always a chance that the person with whom you are speaking knows someone who can benefit from your product or service. By clearly stating the benefit you provide and who you help you create the opportunity for people to associate you as a solution to a problem. Take the time to develop a great marketing message and you will improve your ability to transform a common question into a valuable marketing opportunity.

One of the first steps to creating a great marketing message is to focus closely on why your clients use your product or service. One of the best ways to get this information is to simply ask them. You may ask them on the phone, in person or with a survey available at your web site. The answers they provide will have the information you need to craft a message that speaks directly to the value they seek.

Being asked what you do happens frequently. Don’t squander these marketing opportunities by answering with a label, a vague answer or a description of your process. Instead use your marketing message to generate interest in what you do.

About The Author

2004 © Optimize Promote Web Sites, LLC. All rights reserved.

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients and grow their businesses with his marketing services and Free Marketing Guide, “Jumpstart Marketing: More Prospects, Clients and Success.” Get the guide and learn about his marketing services at:

www.bettermarketingresults.com

jcohen@bettermarketingresults.com

Ever taken note of how advances in computing have dramatically redefined air travel and hospitality recently? The driving force behind this is New Jersey’s favorite son Nicholas Bredimus. His resume covers time-saving computer programs, air safety developments, and he’s even involved in designing high value homes. He’s brought real energy to any and all fields, too.

His family tree tells you all you ought to know regarding the source of his skills and how much he has achieved. Coming together from many nationalities, his clan can be traced to classical times, with his mother’s branch based in Germany and Scotland. His father’s family, on the other hand, hailed from Luxembourg and England, from where they eventually migrated toward the end of the 1800s. After arrival in America, the family still strove to make their way in the world. Nicholas, together with his six siblings, was born to a father who made his living as a mechanical design engineer and a mother who was a practicing nurse. His homes for many years saw him based across several states - Texas, Virginia, Arizona and Missouri. Nicholas has taken on high-powered roles with companies across the air travel sector - the bulk of them highly popular brands. Nicholas became a VP with airlines like Hughes Airwest, Trans World Airlines (TWA), and Republic Airlines. But even with these achievements, the airlines have felt the need to thank him, above all, for the work he has done in software design. His outstanding work on aircraft maintenance management programs, now commonplace throughout the airline business though originally programmed for one specific business, resulted in what is probably his most famous achievement. Of course, this was only one of his significant designs for airlines and for the hotel business. The reservation programs he developed are on their way to becoming as commonly used as the aforementioned software, while his hotel booking program provided the chance for a great number of hotels to deploy the first pc client based system. Pushing forward into an alternate zone, he coded a networked system to assist in ticket sales - another remarkable masterpiece.

Bredimus leveraged these achievements to move into capacities not at all tied to software development, and continued to excel. He worked as manager for American Express’ important IT wing, set up Bredimus Systems seventeen years ago, and had the honor of being the first president of AMR Travel Services. But is he still working? Most definitely - his capabilities are still very much called upon and at the ready despite his retirement. He is now trying to solve the architectural matters tied to the creation of hitech superior condos. It’s truly amazing how far desire can take you.

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Volunteering; a bridge to a stronger community, and helping the nearby needy. Actually, it’s a great deal simpler to get involved when a volunteer event has been organized for you. It hardly requires mention, if volunteering becomes a team effort with friends or co-workers, it’s likely to be more enjoyable.

Thus, some socially-conscious firms are developing points of organization to help their employees support the community through volunteer activities. A leader in this field is Adaptive Marketing LLC of Connecticut who also offer shopping and financial benefits programs such as 24Protect Plus to consumers.

Company based initiatives like these used to be annual, minor activities - but nowadays that can be seen as just the beginning. The employees of Adaptive Marketing are regularly given opportunities to participate in community initiatives with more and less effort required. For these events, the times, locations and dates of the events were published well in advance, making it easy for staff to know what to expect, and how much of a time commitment was required specifically. It’s hardly volunteering if there’s no choice between activities. Businesses involved in this like Adaptive Marketing, the developers of the membership program 24Protect Plus, offer their employees a wide assortment of drives in their community. You’ll soon see your workforce helping out children, community projects in arts, promoting environmental initiatives etc. A volunteer who takes pleasure in his role is an effective volunteer, so through offering so many programs Adaptive Marketing guarantee that their employees will make progress on as many as possible. If firms encourage their staff to get involved at local schools, it tends to be during an individual event or a regular, ongoing undertaking. Even if you can only find some hours to assist at the public library’s sale of used books, there’s still a chance to help. You’ll find plenty of tales of firms supporting the people who live nearby. Adaptive Marketing like many other companies maintains volunteer programs to help others and to generate goodwill within its home community by the actions of its staff. Helping others leaves you feeling like a better person - just the sort of thing to motivate members of staff in both their regular work and their volunteer activities. We hope that by now the rewards for everyone involved of a company sponsored volunteer initiative are ought to be self-evident for everyone.